Omniscia

Your Data. Your Control. Full Transparency.

Trust isn't a feature we bolted on — it's how we built the platform. Here's exactly what happens to your data at every stage.

Your creatives

  • Videos and images you upload are encrypted in transit (TLS) and at rest
  • Your content is stored solely for your analysis and playback — never shared, never exposed, never visible to anyone else
  • Only you (and your team members on a team plan) can view your uploads. No Omniscia staff have access to your raw creative files
  • You retain full ownership of everything you upload. We claim zero rights over your content
  • Delete any upload at any time — it's permanently removed, no backups retained, no recovery window

How Lens analyses work

  • Lens extracts frames and audio from your videos to score creative quality across 6 weighted categories
  • Analysis is performed by AI models (Anthropic Claude for vision, Google Gemini and OpenAI Whisper for audio) via secure, zero-retention API calls
  • These AI providers do not store or train on your content — data is processed and immediately discarded on their end
  • Analysis results (scores, recommendations, similarity data, metadata) are stored in your account only
  • Raw frames and audio used during analysis are temporary and discarded after processing — only the derived scores and classifications are kept

Cortex & machine learning

  • Cortex sharpens its reads using Omniscia's own anonymised analytical outputs — creative classifications (e.g. "visual style: UGC", "hook type: question") and aggregated performance metrics (e.g. average ROAS, CTR) generated by our AI pipeline
  • No video, audio, images, transcripts, personal information, or creative content is ever used for training — only the analytical intelligence Omniscia derives from processing
  • These analytical outputs cannot be traced back to you or your account — they describe what the AI observed, not the content itself. No user identifiers, ad names, or account references are stored
  • As fully anonymised, non-personal data (UK GDPR Recital 26), these outputs persist after account deletion to preserve model accuracy for all users — they contain zero identifiable content
  • Your personal Cortex model (built after 30+ linked campaigns) is deleted with your account
  • Cortex training is integral to the platform — every analysis contributes anonymised outputs that sharpen the model for all users. This network effect is what makes the intelligence engine valuable
  • Contribution is on by default so the engine gets smarter for everyone. You can turn it off any time in Profile > Settings — you'll still get your analyses and access to the global engine, you just won't add new rows to the pool

Meta auto-analyse

  • When you connect a Meta ad account (paid plans), Omniscia automatically downloads and analyses your video creatives through the Lens scoring engine
  • Videos are downloaded via Meta's Graph API using your authorised OAuth token, analysed, and linked to your real ad performance data (ROAS, CTR, CPA)
  • This linked data trains your personal Cortex engine, sharpening its reads against your audience and creative style
  • Only anonymised creative attributes and aggregated metrics are stored for training — no video content, audio, or personal data
  • Contributing to Cortex is on by default when you connect — toggle it off any time in Profile > Settings. Opting out still gives you full analysis results and the global engine

Third-party integrations

  • When you connect Meta, Google Ads, or TikTok, we sync performance metrics only (spend, impressions, ROAS, CTR, CPA, etc.) and, for Meta, automatically download video creatives for Lens analysis
  • We never access or store ad account payment information
  • OAuth tokens are encrypted at rest (AES-256-GCM, key stored separately from database) and can be revoked by you at any time — disconnect from your Profile page
  • We pull read-only data — we never modify your ad accounts without your explicit action (Launch publishing requires your confirmation for every campaign)
  • Payment processing is handled entirely by Paddle — we never see or store your card details

Deletion & account control

  • Delete individual analyses, uploads, or your entire account at any time — no approval process, no waiting period
  • Deletion is permanent and immediate — no 30-day holds, no hidden backups, no "soft delete"
  • Upon account deletion: all uploads, analyses, linked data, OAuth connections, and personal information are permanently purged
  • Omniscia's anonymised analytical outputs (creative classifications and aggregated metrics) remain in the Cortex engine — these are Omniscia's derived intelligence, not your personal data. They contain no video, audio, images, ad names, account identifiers, or any information that could identify you

What we don't do

  • Sell, share, or expose your data to third parties
  • Use your videos or creatives for AI model training
  • Display your content to other users
  • Store payment card details — handled by Paddle
  • Run ads against your data or monetise it beyond your subscription
  • Retain deleted content in any identifiable form — anonymised analytical outputs (which contain no content) persist solely for model accuracy
  • Access your ad accounts without your explicit authorisation
  • Share your analysis results, scores, or performance data with anyone

Intel (competitor analysis)

  • Competitor ads analysed through Intel are sourced exclusively from Meta's publicly accessible Ad Library
  • Competitor media is temporarily downloaded for analysis and deleted immediately after — no competitor content is stored
  • Only derived analytical classifications (scores, creative attributes) are retained
  • If you're an advertiser whose creatives appear in Intel results and wish to request removal, contact legal@omniscia.ai