Score your entire ad set before you launch a single ad. Lens analyses creative quality across 6 weighted categories — visual diversity, hook variety, angle coverage, format mix, audio diversity, and text & CTA variety — then surfaces how platforms may cluster your creatives for delivery. Cortex adapts scoring weights from real campaign outcomes, so every analysis helps build your model. No more finding out your CTR dropped because 4 of 6 ads shared the same hook.
Creative quality scores
Top recommendations
Text & CTA variety is critically low — only 2 unique CTAs across 6 ads. Add at least 3 more CTA variations.
Format mix could improve — all ads use the same 9:16 aspect ratio. Test a 1:1 or 4:5 variant.
Hook variety is fair but 3 of 6 ads open with the same pattern. Diversify your opening frames.
These are the fixes that would likely have the highest impact on your blended ROAS. Addressing CTA variety alone could improve click-through rate by preventing creative fatigue across your ad set.
Similarity matrix
High similarity (red) means platforms may cluster these ads together, reducing delivery diversity.
High similarity means platforms are likely to cluster these ads into one delivery group — reducing your effective reach and inflating frequency. Diversify hooks and opening frames to force separate auction entries.
Landing page alignment
Lens scrapes your landing page and scores how well your ads align across 5 dimensions.
Missed opportunities
- "20% off first order" on landing page — not mentioned in any ad
- 4.8-star rating with 2,300+ reviews — no ads leverage social proof
- Free shipping threshold ($50+) — missing from all CTAs
Your landing page has offers, trust signals, and urgency cues that none of your ads mention. Aligning these could improve post-click conversion rate — the ad sets the expectation, and the LP delivers on it.