All comparisonsCreative dashboards

Omniscia vs Superads

Superads is a creative analytics and ad reporting platform spun out of Superside in late 2024. Multi-platform reports, automatic creative tagging, and a five-axis scoring rubric (Hook, Hold, Click, Engagement, Conversion) make it a credible reporting layer for teams that want a clean dashboard without committing to a heavier stack. The wedge is price and a generous free tier rather than deeper analysis. Omniscia plays a different role: pre-launch scoring before any spend, audio + visual fingerprinting (MFCC + CLIP) that Superads has no equivalent for, cross-platform publishing on Meta, Google Ads, and TikTok, and a Cortex model that retrains on your account.

Founded
2024
Funding
Internal (Superside spinout; parent raised $30M Series B 2021)
Pricing from
$49/mo

Free-tier-led; ~7k signups (pricing page) vs 10k claimed; competitor tracking shipping April 2026.

Pick Superads if

Superads

Multi-platform creative analytics dashboard with AI tagging and 5-axis scoring.

You're testing the category, on a tight budget, or want a clean shareable dashboard for clients without committing to a heavier stack.

Pick Omniscia if

Omniscia

Pre-launch scoring, fingerprinting, and a closed loop on top of multi-platform analytics.

You need pre-launch scoring (Superads is post-launch only). You want audio MFCC and visual CLIP fingerprinting Superads doesn't have. You want a Cortex model that retrains on your account, not a static five-axis rubric. And you want cross-platform publishing on top of analytics, not just reporting.

Where Superads wins

An honest read on what Superads genuinely does better than Omniscia today. Verified against their homepage on 2026-04-26.

  • Genuinely free entry tier. Zero-friction trial, no card required.
  • Multi-platform aggregation across Meta, TikTok, Google Ads, LinkedIn, and Pinterest in one dashboard.
  • Five-axis scoring rubric (Hook, Hold, Click, Engagement, Conversion) tied to ad performance.
  • Backed by Superside, a $44.9M revenue creative-services parent with an 846-person team.
  • AI Copilot conversational interface for ad-data Q&A.

Where Omniscia and Superads differ

Only the rows where capability differs are shown. Parity rows are hidden. See the full comparison for everything.

Pre-launch creative analysis

Reads on creative quality before any budget is spent.

CapabilityOmnisciaSuperads
Andromeda fingerprinting (same creative across platforms)Auto-link the same creative running on Meta, Google, and TikTok via perceptual hash + audio fingerprint + CLIP embedding.
Audio MFCC fingerprint clusteringSonic similarity across an ad set surfaces sound-driven clustering Meta delivery is sensitive to.
CLIP visual similarity matrix512-dim ViT-B-32 embeddings per keyframe (24 keyframes per video); cosine similarity matrix flags overlap before delivery throttles it.
Hook-section fingerprinting (first 3 seconds)Hook frames pinned and analysed as one block. The first 3 seconds drive Meta Andromeda audience matching, so hook-section fingerprints flag repetition the algorithm punishes.Hook score axis
Network percentile benchmarks (your score vs network and vertical)Percentile rank (0 to 100) against the network and your vertical, surfaced inline on every score so a number is never read in isolation.FB benchmarks
Sample-size + confidence inline on every readEvery forward-looking number names the N and confidence band that produced it. No hand-waved ROAS lifts.
Landing page alignment (5-dimension scoring)Scores ad message vs landing page across headline match, CTA verb alignment, offer alignment, urgency alignment, tone match, and trust signal coverage. Surfaces missed-opportunity callouts when LP signals are absent from ad copy.

Performance & fatigue

Reading what shipped, across Meta, Google, and TikTok.

CapabilityOmnisciaSuperads
Survival-analysis fatigue prediction (Cox PH model)Multi-day lead time on fatigue risk, modelled per asset and per platform.
Per-asset attribution (which variant carried ROAS)Asset Impact panel decomposes campaign ROAS down to the individual creative on Meta and Google. TikTok per-creative breakdown is not yet wired in by sync.Meta + Google
LTV-adjusted ROAS for multi-product brandsScore creatives on lifetime value, not first-purchase ROAS. The right read for subscription and repeat-buyer brands.

Strategy & briefs

AI strategist + data-backed briefs + trend extraction.

CapabilityOmnisciaSuperads
AI strategist with full data context (Scia)Chat assistant that sees every Lens score, every Nexus correlation, every Intel finding for your account."Ask AI" copilot
Data-backed brief generation (Forge directives)Briefs cite the campaigns, scores, and competitor reads that produced them, with confidence inline.
Creative lineage / ancestry trackingGenealogy DAG linking iterations of the same idea; see which ancestor variant carried the win.
Real-time trend feed + Helix 5-layer extraction27-source feed (research, ad libraries, social, news) with a 5-layer extractor for hook / format / angle / sonic / cultural trends.

Competitor intelligence

Watching the rivals, on the same scoring scale as your own work.

CapabilityOmnisciaSuperads
Competitor monitoring + scoring on the same scaleWatched brands run through the same Lens scoring you use on your own creatives. Apples to apples.shipping Apr 2026
Performance tier inference from ad longevityIndustry-standard proxy: longer-running ads in a competitor library are typically the winners. Surfaced as tiers, never invented ROAS.
Brand library tracking with delta alertsNew competitor creatives, retired creatives, and tier-jumps surfaced as Signal entries you can review.

Personalisation

Models that retrain on your account, not just industry averages.

CapabilityOmnisciaSuperads
Per-user Cortex retraining (private weights)After 30+ linked campaign-analysis pairs, your weights blend 70% your data with 30% global. Private to your account.

Workflow & operations

Publishing, governance, white-label, scheduled reports.

CapabilityOmnisciaSuperads
Cross-platform publishing (Meta + Google + TikTok)Push approved ads to all three platforms with Cortex-informed priors.
Approval workflow + team governanceReviewer queue, audit trail, role-based permissions, agency-multi-client mode.shareable boards
White-label + public API + scheduled reportsBrand the dashboard, hit the v1 API, send weekly PDF reports to clients on a schedule. Agency-tier.

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